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A logo is an image that signify your business. Do you know how many types of logos are there?
Logos are an essential part of branding that help in making the company name memorable and instantly recognizable. Combining images and typography logos are created in several ways that give a certain feel about the brand. The logo is the first thing that anyone notices about your brand and gets an impression about it. Hence, it is vitally important that you choose the best type of logo for your business.
Here is a look at the various types of logos that you need to know about.
Letter Marks or Monogram Logos
Monogram logos, also known as “letter marks” are logos made up of letters that make up brand initials. Some of the most common examples of monogram logos are IBM, HP, CNN, and HBO. They are the initials of longer brand names. Since the brand name consisted of 2 to 3 words, they only put the initials for branding. The monograms are also immediately recognizable and allow the companies to create the precise impression that they want to have.
The primary purpose of using the lettermark is that it ensures simplicity. You can easily streamline the name of your brand with the help of a few letters. For instance, the National Aeronautics and Space Administration is written as NASA, and Home Box Office is represented as HBO.
Logo Symbols or Pictorial Marks
The pictorial mark, also known as the logo symbol or the brand mark is a pictorial icon or a graphic-based image logo. The image is the representation of the company logo and aptly describes what the business stands for. For instance, the Apple logo has the image of an apple, and Twitter is recognized immediately by its bird. Therefore, the emblematic quality of the logos makes them instantly recognizable. The brand mark gets authentically represented as an image. Since the image logo will be there for the whole existence of the brand, you must put a good deal of thought into choosing the logo image that will be relevant to your business. The logo symbol can be a simple but powerful symbol for everything that your brand represents. However, one thing to remember about this type of logo is that it can be a tad tricky for a completely new company to use this logo.
Wordmarks or Logotypes
The Wordmark or a logotype is a logo that mainly represents the business name only. The choice of font here is crucial as it adds to the distinctive feel of the logo. This type of logo is going to work well for you if your business has a unique name. Ideally, you should go for this type of logo when you have a memorable and catchy name. You should also choose the brand logo name carefully. It is supposed to reflect the essence of your business. Wordmarks or logotypes work magically, especially when it is a new business or a business that can immediately strike a strong impression on the customers’ minds.
Abstract Logo Marks
The abstract logo marks are specific styles of logo designs that have a picture in them. Unlike certain other types of instantly recognizable images like an apple for the Apple brand, these brand logos consist of an abstract image or a geometric pattern to represent the specialization area of a business. Some of the best examples of this type of logo include the Pepsi logo and the Adidas flower. The best reason the use of these logos is prominent is that they allow the creation of brand logos high on uniqueness.
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