What Is “Google Screened”?

A background check will look into your business’s history, ensuring that you are credible.

Local background check providers will perform this service. The results of the background check will remain strictly confidential between the background check provider and the business in question. If you have any queries about the information that has been checked or the time period covered, contact the local provider for more information. The same goes if you want to make an appeal.

The background check partner may send aggregated or anonymized data to Google for quality control reasons.

Before a background check is run, the provider will give you the chance to review any of the disclosures under provincial, country, county, federal, or state law. The background check provider is also going to make sure that every person agrees to the terms and conditions before commencing with the check. This gives the provider the permission to run the check and carry out any follow-up checks that may be required in the future. Our background check partners are trusted and have a lot of years of experience in the industry. They have been subject to stringent data security audits so that we can be sure that the privacy of every individual is fully protected.

The background check must be completed by an authorized representative on behalf of the company. This could be a business manager or owner. In categories that are applicable, the representative will provide the background check partner from Google with a list of service professionals who also need to go through the background check procedure.

Aside from this, there are a number of other people who may be checked. All of the owners of the company need to complete a criminal background check. With this check, the person’s criminal history and identity will be assesed. Should your company be an applicable category, every worker who performs core services need to have a background check completed. This includes vendors, contingent workers, temporary workers, independent contractors, and every other employee. Customer support agents, clerical employees, office managers, and other professionals that do not directly service the consumer will not need to fulfil a background check.

If you have failed the background check process, you are not going to be eligible to be a part of the Google program you have applied for. However, if you believe that this is unfair, you can always get in touch with the background check provider to identify any mistakes or inaccuracies. Once any inaccuracies or errors have been resolved and a final disqualification decision has been reached, you need to wait for a minimum of 30 further days before you can make an application for the Google program. However, do be mindful, as if a second application is rejected as well, you then need to wait a further year before you are able to apply again.

Whereas background checks are available in Canada and the US, business entity checks are available in Europe at present. Depending on the location, Google will verify that companies are registered in accordance with the relevant regulations and laws governing a country. Companies need to offer proof to Google of their company regulations by providing registration numbers, uploading relevant documents, and so on. Google will take the required steps in terms of verification the business; registrations’ validity.

For categories whereby general liability insurance is required, companies need to provide a certificate of insurance to Google. The location and the category will dictate the minimum insurance amount needed.

Aside from the checks, we have mentioned so far, Google may also want to verify that you hold the applicable country-level, provincial, or state licenses for your company. This depends on your location. The verified licenses Google has identified will then be displayed on the profile of the provider.

For some categories of business, advertisers need to go through the Advanced Verification process in order to stop fraudulent companies from using Google to advertise under a false identity. For those who are unaware, the process of Advanced Verification combines video interviews carried out by Google, accessing data that is publicly available, and reviewing your account on Google Ads if applicable. The check involves looking at the validity of your business registration, as well as any evidence of misleading or fraudulent business practices.