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Key insights
With the help of specific and correct approaches, these beneficial keywords are easily found and the content is further best optimized.
Low ranking can affect a business big time. Unfortunately, if you are stuck on this problem, it means your website is ranking very low on the search engine. This is a common scenario, particularly in oversaturated markets, and it is familiar to many marketers.
There is nevertheless one significant difficulty that may be encountered in this regard, and this is by targeting low-competition keywords. But let us first look at what low-competition keywords are and how they can be identified.
The strategy behind using low competition keywords is that not many businesses are targeting those key phrases to rank in the search engine results. Hence, with a bit of tactical approach, business websites can achieve a lot of better results in terms of better visibility and conversion.
What are low-competition keywords?
Why Is It Important to Focus on Low Competitions Keywords?
- Easier to Rank: There are fewer turnouts therefore it is not difficult to get to the top of the search rankings.
- Targeted Traffic: Such keywords many a time are used to target a particular set of users who are interested in specific goods or services.
- Cost-Effective: Less competition means you can spend much less on paid advertising while gaining traffic.
Low Competition Keywords – How to Locate Them?
Now, let us consider eight easy steps to find such treasures:
1. Use Keyword Research Tools
- The tools involved in keyword research include, and one of them is used to identify keywords that have low competition.
- Using sites such as Google Keyword Planner, SEMrush or Ahrefs, one can estimate keyword difficulty and the number of monthly searches for certain terms.
- Use only those terms or phrases which has a keyword difficulty of 30 and below.
- Search low-difficulty keywords with a difficulty score of 30 and/or lower.
- Analyze the search volume and see if there is enough interest in the searched keyword.
2. Analyze Your Competitors
Understanding how your competitors work, can help provide valuable insights on how to find low-competition keywords:
- Find out which keywords are used by competitors for ranking.
- Use tools like Moz or Uber to analyze their keyword strategies.
- Look for gaps in their keyword usage that you can exploit.
3. Long-Tail Keywords are Your Friends
- Find out which keywords are used by competitors for ranking.
- Use tools like Moz or Uber to analyze their keyword strategies.
- Look for gaps in their keyword usage that you can exploit.
4. Check Google’s “People Also Ask” Section
- Google’s “People Also Ask” section can be a goldmine for low-competition keywords.
- Browsing for questions related to your main keyword will help to indicate what people are searching for and can lead you to less competitive phrases.
5. Use Social Media and Forums
- Social media platforms and forums like Reddit can help you discover trending topics and questions in your niche.
- Look out for discussions related to your business industry.
- Identify common queries and pain points, which can lead to low-competition keywords.
6. Explore Google Trends
- Google Trends allows one to narrow down and search for specific terms or phrases that are popular.
- Use it to identify emerging trends in your niche.
- Target keywords that are on the rise but have not yet become highly competitive.
7. Leverage Local SEO
- If your business has a local aspect, consider targeting local keywords.
- Include your region, or city in your keywords, such as using “pizza delivery,” instead use “pizza delivery in (Your locality, City).”
8. Create High-Quality Content
- Once you have identified low-competitive keywords, start creating content based on them.
- Focus on providing value addition to your target audience.
- Use the keywords naturally within the text, headings, and meta descriptions.
Conclusion
Finding low-competition keywords is a strategic approach to improving your website’s visibility. By following these eight simple steps, you can uncover valuable keywords that will help you rank better in search results. Remember, the key to success is consistency and continuous learning.
There are many different approaches we use when finding keywords with low competition for your business. We can assess your niche and the competition and then use advanced research tools to come up with the best keywords to target.
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